I digitally erased the bear from the photograph here. As a photograph, it looks nice to look at, but looses the impact, offering only a weak visual statement. But as a haiga, it still works, because the verse acts as the focal point. There is no bear in the photo, but because the verse mentions the animal, you can see in your mind an imaginary bear. Juxtaposition is working here.
The photo and verse together make a strong statement, and that is what a haiga is.